Date
28 May 2017
P&G has been accused of misleading consumers by selling Olay face cream in oversized packaging. Photo: WSJ
P&G has been accused of misleading consumers by selling Olay face cream in oversized packaging. Photo: WSJ

P&G settles California suit on puffed-up packaging

Procter & Gamble has agreed to change the packaging of some Olay skin-care products as part of a settlement with California prosecutors after being accused of improper practices, the Wall Street Journal reported.

P&G has been accused of misleading consumers by selling jars of face cream in packaging that was at times much larger than the contents.

To the settle the case with some California counties, the company also agreed to pay US$850,000 in civil penalties and costs, the report said.

The civil protection lawsuit stemmed from an investigation that began in 2012, which showed that some Olay products had violated the state’s so-called slack-fill law, which prohibits the use of oversize packaging to make products appear larger.

Olay is one of P&G’s biggest beauty brands, with sales of more than US$2 billion globally. 

“There was never any intention to misrepresent the size of our products,” a P&G spokesman was quoted as saying.

The company has made some changes to Olay’s packaging, the spokesman said, insisting that P&G “has been and will be fully compliant with all laws and regulations”.

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