China is lifting a ban on videogame consoles, paving the way for companies to manufacture and sell the products anywhere in the country.
That also allows foreign companies such as Sony Corp. and Microsoft Corp. to expand in one of the world’s largest videogame markets, the Wall Street Journal reports, citing a statement from the Ministry of Culture.
Previously, regulators limited foreign console makers such as Sony and Nintendo Co. to operate only in the Shanghai free trade zone, stifling sales and potential growth.
The move opens the door to a valuable market of videogamers who have turned to computer and mobile videogames because of limited access to consoles such as Microsoft’s Xbox, Sony’s PlayStation and Nintendo’s Wii.
“This is great news for us,” a Sony Computer Entertainment spokeswoman said, adding that the company remains committed to the console business in China.
Nintendo and Microsoft couldn’t be immediately reached for comment.
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