Date
29 May 2017
DIY cake class tutors tailor their lessons based on the students' profile, tastes and needs. Photo: Bon Appetit Pastry
DIY cake class tutors tailor their lessons based on the students' profile, tastes and needs. Photo: Bon Appetit Pastry

Cake workshops that put fun above everything

Starting from scratch, Sam and Kitty developed their cake workshops into a booming business in the space of just three years.

Their venture, Bon Appetit Pastry Ltd., offers both diploma courses and DIY classes. Kitty is in charge of the teaching part while Sam focuses on business operation, marketing and everything else.

Some students want to create something very different from those available at bakery chains. Some may want to tailor-make a cake for their loved ones.

For these leisure-oriented customers, the key is “fun”, says Sam.

“In a three-hour class, students may actually spend lots of time taking pictures to document the process, and later share that with friends,” he told the Hong Kong Economic Journal.

Which is why a comfortable environment and attractive decor are essential for the business, so that students can enjoy the experience.

Life was tough in the first six months. Kitty and Sam were happy if they made just enough money to meet the property rental expense.

But word of mouth and marketing efforts on social platforms started to bring in more students.

The biggest break came when the fan club of a famed artist booked a class for a get-together function. Photos taken with the artist went viral and Bon Appetit Pastry became more widely known.

Starting with relatively low cost cupcake lessons, they are now offering 4-inch and 6-inch cake lessons as well.

“There are many possibilities with sugar art,” says Kitty.

Indeed, their class offerings now cover cakes for a wide range of functions, including farewells, weddings, birthdays as well as specific themes for men, women and kids.

They have already set up three schools, and a fourth one is in the planning stage.

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RC

EJ Insight writer

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