Date
12 December 2017
Employees can choose from different benefits and wellness plans on the CXA platform using credits given by their employers. Photo: CXA
Employees can choose from different benefits and wellness plans on the CXA platform using credits given by their employers. Photo: CXA

Singapore online wellness broker launches HK platform

ConneXionsAsia (CXA), a Singapore-headquartered online health and wellness marketplace, is targeting US$12 million in revenue from Hong Kong by 2019 after opening its local business.

Dr. Dawn Soo, who heads the Hong Kong office, said local companies have an awareness of workplace wellness but don’t know where to start.

CXA helps them tailor wellness plans to the needs of individual employees, Soo told EJ Insight.

Soo has more than eight years of medical and wellness experience in the region.  

The startup can license its platform to banks and insurance distributors that offer customized packages to their existing SME (small and medium-sized enterprises) and individual clients.

Employees can choose from different benefits and wellness plans on the CXA platform using credits given by their employers.

These range from traditional medical insurance to dental care and yoga classes.

Dental and eye care plans are among the most popular in Hong Kong, she said.

Employers can use data on employees’ consumption behavior to better suit both sides.

The platform also gives advice based on employees health data such as medical claims and health screening results, as well as monitor wellness activity via wearable devices, among others.

The platform uses colorful infographics and other interesting features to highlight data.

Soo said the company will launch its popular wellness competition “Step Challenge” on the Hong Kong platform anytime soon.

The competition encourages staff to outdo each other in the number of steps they make each day.

“The results are quite surprising,” she said, citing the Singapore competition.

CXA raised US$8 million in a series A round in February and is in talks on the next round of funding.

Meanwhile, breakeven is on the horizon, Soo said.

The company plans to expand into 12 countries across Asia including China, Japan, Korea, India, and key ASEAN markets in the next one to two years.

It has about 500 corporate clients, including more than 40 Fortune 500 companies, and targets 100,000 members by the end of the year.

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EJ Insight reporter

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