Apple’s new iPhone 6s and 6s Plus will arrive in stores and at consumers’ doorsteps on Friday, with the tech giant hoping to set a new sales record for the latest versions of its iconic smartphones.
The company has a tough act to follow after the success of the iPhone 6, but sales are expected to benefit this year as the phones are also being launched in China along with other markets, Reuters noted.
Last year, the iPhone 6 launch was delayed in China due to regulatory issues.
With one of Apple’s largest markets in the fold, analysts expect the firm to sell about 12 million to 13 million units of the new phones in the first weekend of availability, up from more than 10 million last year, the report said.
Apple said earlier this month that based on pre-orders, sales of its new phones were on pace to beat last year’s first weekend performance.
The US tech titan relies heavily on the sale of its flagship iPhones, which generated nearly two-thirds of its revenue in the latest quarter.
The new phones, which are the same size as last year’s models, feature improved cameras and 3D touch, a display technology that responds according to how hard users press their screens.
The iPhone 6s and 6s Plus will be available on Friday in Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, Puerto Rico, Singapore, the United Kingdom and the United States.
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