Amazon.com Inc. is looking at creating an online pay-TV service to complement its existing video offerings, Bloomberg News reported, citing sources familiar with the matter.
The e-commerce giant has reached out to major media companies including CBS Corporation and NBCUniversal about carrying their channels, according to the report.
The plans are still preliminary, though some of the talks date back several months, a source was quoted as saying.
A live service would expand Amazon’s role in video entertainment and bring it into direct competition with pay-TV providers like Comcast and AT&T Inc, the report noted.
Amazon already offers an on-demand video service akin to the one offered by Netflix.
The company has made entertainment a bigger part of its pitch to customers over the past few years, attracting viewers from conventional TV services.
It created Prime Instant Video to lure more subscribers to its delivery service, offering movies and TV shows from major Hollywood studios. It also funds its own TV shows and movies.
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