Date
11 December 2017
Apps like Storehouse allow users to use content from their iPhones on big television screens via Apple TV. Photo: Reuters
Apps like Storehouse allow users to use content from their iPhones on big television screens via Apple TV. Photo: Reuters

Apple TV challenges developers to create apps for television

Apple Inc.’s loyal army of software developers is joining the tech giant in its attempt to conquer the living room.

A new version of Apple TV will feature apps on television screens that they hope will attract users and unlock a rich source of revenue.

The long-awaited update to Apple TV, which launched in 2007, will start shipping in 80 countries on Friday.

Apple views apps as the future of television.

An App Store is the centerpiece of the new device, and hundreds of apps will be ready at launch, including gaming, shopping and photography, Reuters reported.

Although developers have already been able to make apps for smart TV rivals, Apple’s vast base of developers will set the device apart, analysts say.

“It’s a phenomenal opportunity to fit into people’s lives when they are comfortably sitting on their sofa,” said Madefire chief executive Ben Wolstenholme, whose app features vivid digital books.

But in a year in which Apple has launched two very different platforms to build for – the Apple Watch’s tiny face and the big screen of Apple TV – developers are facing hard choices about where to devote their time and energy, said Tero Kuittinen, an independent consultant to app developers.

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