Compared with countries such as Singapore and South Korea, Hong Kong is clearly lagging behind in terms of the popularity of e-shopping, which accounts for less than 3 percent of retail sales.
An oft-cited reason is that Hong Kong is small, which makes buying from traditional retail outlets convenient, so there is little need or incentive to shop online.
Not so, says e-commerce platform FingerShopping.
“Precisely because Hong Kong is small, a lot of products are not sold here. High rent also makes it hard for companies to maintain a physical store in Hong Kong,” a FingerShopping executive told the Hong Kong Economic Journal.
But there is demand for quality overseas products, which is why the market offers good potential.
However, it will take time for Hong Kong to catch up, the executive said.
While some companies prefer to operate their own standalone shopping site, some partner with service providers such as FingerShopping to provide a transaction platform, leveraging the latter’s edge in logistics and payment systems.
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