Date
25 May 2017
Jonathan Friedland said Netflix will initially target foreigners and smartphone-based viewers in Hong Kong. Photo: Internet
Jonathan Friedland said Netflix will initially target foreigners and smartphone-based viewers in Hong Kong. Photo: Internet

Netflix HK monthly plan to cost less than a movie ticket

Internet video streaming service provider Netflix will launch its service in Hong Kong in the first quarter next year and the monthly plan will cost less than a movie ticket, chief communications officer Jonathan Friedland told the Hong Kong Economic Journal.

Friedland said the pricing has yet to be finalized, but it won’t be far from the rates in the United States, where the basic plan costs US$7.99 and the premium one is US$11.99.

Low pricing won’t be Netflix’s only appeal. Users can terminate or restart the service with a click of a button. Such flexibility cannot be found in existing offers, including the plan offered by LeTV, which joined the battlefield recently.

“If you can watch YouTube, watching Netflix programs won’t be a problem, and the quality is better,” Friedland says.

“There is internet TV service all over the world, because it can offer better picture and sound quality,” he adds.

“Be it TVB or ATV, it’s a technology that should be deployed.”

Netflix’s entry is largely seen as a threat to incumbent players, but their relationships can actually be both competitive and cooperative.

For example, Netflix has licensed some shows to nowTV. Netflix is also discussing about collaboration with Hong Kong Telecom (06823.HK) and HKBN (01310.HK).

Narcos, Beasts of No Nation and Gotham are among the first batch of programs that will be available to Hong Kong subscribers.

Friedland said the company will gauge the local viewing habits and preferences before adjusting the mix and doubling the program offering a year later.

Productions tailored to the local audience are also on the drawing board.

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CG

EJ Insight writer

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