18 February 2019
The Hello Kitty Health Centre aims to reduce the fear of common diseases by instilling a "prevention is better than cure" concept of comprehensive health. Photo: Facebook
The Hello Kitty Health Centre aims to reduce the fear of common diseases by instilling a "prevention is better than cure" concept of comprehensive health. Photo: Facebook

How a Hello Kitty health clinic aims to put you in the pink

Hello Kitty will see you now.

The Hello Kitty Health Centre opened in Tsim Sha Tsui last month, and it’s the cutest place on earth to get your little one’s bumps, boo-boos and owies fixed.

Or, for older fans of the contessa of cute, genetic testing if you’re not sure who that kid’s dad is.

Located on level one in Wing On Plaza, the place is hard to miss. Think illuminated heart-shaped picture boxes, big pink bows ever so slightly askew and a grand entrance in the shape of Hello Kitty’s head.

The theme continues inside from top to bottom with reception, waiting areas and examination rooms festooned in Hello Kitty decor.

It’s enough to satisfy anyone’s kawaii fix.

Registered nurse Zoe Fung said the concept of the center is to create a relaxing environment for kids who love the cat, according to Associated Press.

“We used the colors white, blue and pink to create a friendly and warm atmosphere. We hope that the kids and their parents who come here will have a positive experience. Even if you’re not here to enjoy the service, we hope people will come here to take a look and have a great time,” Fung told AP.

Without a doubt, girls and their moms will indeed have a great time at the Hello Kitty Health Centre.

They, after all, drive a US$8 billion-plus brand that has been proving for over 40 years that cuteness conquers all.

Boys, however, are going to have a hard time overcoming The Pussy Factor.

Getting weighed in on a Hello Kitty scale in your Iron Man underpants just isn’t cool.

And wearing a Hello Kitty band aid isn’t exactly like sporting a black eye.

Still, boys will be boys.

Just the other day a 42-year-old man was arrested for stealing a box of Hello Kitty coloring pens from a 7-Eleven convenience store in Kwun Tong.

A policeman sustained a leg injury as the man resisted arrest, shouting profanities as he was led away.

Even embattled Chief Executive Leung Chun-ying, 61, has a running connection with the not-quite-cat (that might as well be).

Last week, Leung uploaded two photos showing Hello Kitty styled buns to his Facebook account, saying he bought them for some primary school students who were coming to Government House to talk about their New Year wishes.

Scholarism member Agnes Chow Ting said on her Facebook account that it could be potential offense under the controversial new copyright bill, which has been dubbed “Internet Article 23″.

“Although these Hello Kitty style buns were made with licenses, after the Internet Article 23 is passed, it could be a criminal offense if Leung Chun-ying does not list the sources when he takes photos of the products and uploads them on Facebook,” Chow wrote on her Facebook account.

Hello Kitty came into play again in June 2012, when local Chinese newspaper Ming Pao revealed that Leung’s house on Peel Rise had illegal structures.

In response, Leung said that when he inspected the house before buying it, he saw a bedroom filled with Hello Kitty style wallpaper, and this showed he was not the first owner, and that the illegal structures were built by the last owner.

As Hello Kitty always says, “You can never have too many friends!”

The Hello Kitty Health Centre aims to reduce the fear of common diseases by instilling a “prevention is better than cure” concept of comprehensive health, according to its website.

Among the services it provides are child and adult vaccinations, allergy testing, allergy medication and health check-ups.

The opening of the Hello Kitty Health Centre comes as a database used by Hello Kitty fans has reportedly been found online after servers were hit last month.

As many as 3.3 million records are said to be in the database, ZDNet reported, although it’s not immediately clear where the database was leaked, or if the database can be verified for authenticity.

It’s not clear exactly how the data was stolen, but the earliest logged exposure was Nov. 22, coincidentally the same day the Hello Kitty Health Centre first opened for business in Hong Kong.

Interestingly, the center’s location is just a short distance from the site of the infamous Hello Kitty Murder.

A nightclub hostess was kidnapped and tortured in an apartment on Granville Road in 1999.

After a month of imprisonment and torture, she was killed, dismembered, and her skull was stuffed into a giant Hello Kitty mermaid doll.

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A strategist and marketing consultant on China business

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