Date
25 July 2017
After facing flak over several incidents, including the beating up of a pro-democracy activist during the 2014 Occupy protests (R), the police force is hiring a social media manager. Photos: Facebook, TVB
After facing flak over several incidents, including the beating up of a pro-democracy activist during the 2014 Occupy protests (R), the police force is hiring a social media manager. Photos: Facebook, TVB

Police seek ‘New Media Writer’ to engage better with public

Hong Kong Police is seeking to hire a communications professional to help the law enforcement force engage better with the public through social media and other digital platforms.

The contractual position for “New Media Writer” will come with a monthly salary of HK$40,000, according to information posted on the website of the Civil Service Bureau (CSB).

The job duties of the person who will fill the newly created position, which was listed as a non-civil service opening on the CSB website, include social media-related research; information and message of dissemination; drama, story, script and textual content writing (both Chinese and English); publicity and promotions; and emergency duties.

Candidates must have at least five years of relevant experience to be considered for the post.

They should also have a bachelor’s degree from a university in Hong Kong, or equivalent, with disciplines in Communications, Journalism or Translation; attained Level 3 or above in Chinese Language and English Language in the Hong Kong Diploma of Secondary Education Examination (HKDSEE) or the Hong Kong Certificate of Education Examination (HKCEE), or equivalent.

Advertised alongside the new writer position was another new position of Contract New Media Designer, which offers HK$27,000 a month in remuneration.

Both the new positions require candidates to work in shifts and irregular hours. 

Application deadline is March 24.

Compared with the starting salary of a police inspector (HK$37,885) and that of a police constable (HK$21,410), the pay offered for “New Media Writer” is quite attractive.

The HK$40,000 salary is also much higher than what script writers often get in television stations.

Junior writers in TV stations get only around HK$15,000 per month. 

The police’s efforts to engage a new media writer marks a reflection of the growing importance of social media in the organization’s communications strategies.  

The police built up a presence in social media in recent years by launching a mobile app in 2012 and a YouTube channel in 2013. It also launched a Facebook page last year.

Hiring a qualified social media manager has become absolutely necessary for Hong Kong Police in view of the attacks being faced by the force from democracy activists, opposition political groups and sections of the media, pro-Beijing newspaper Wen Wei Po commented Monday.

It noted that some controversies arose in the past due to wrong wording in official police communications.

By having a professional oversee the communications, the police can ensure better messaging, it said. 

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EL/JP/RC

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