Date
30 May 2017
Internet-based TV stations are proliferating, offering advertisers a greater choice of channels than before. Photo: Bloomberg
Internet-based TV stations are proliferating, offering advertisers a greater choice of channels than before. Photo: Bloomberg

60% of advertisers mull placing ads on online TV

About 60 percent of advertisers are contemplating placing ads on new online media platforms, the Hong Kong Economic Journal reported Tuesday, citing a survey by the Hong Kong Advertisers Association.

The trend has emerged as more free television stations and channels are being launched, including Television Broadcasts Ltd.’s (00511.HK) myTV SUPER and Netflix and ViuTV.

The advertising sector is large enough to sustain multiple TV stations in the city, so advertisers need not give in to a certain TV station’s high ad rates, said Raymond Ho Wai-wing, chairman of the association.

Advertisers in general welcome the inception of new TV stations, Ho told a forum.

Close to 80 percent of respondents were interested in looking at Hong Kong Television Network Ltd.’s (01137.HK) rate chart and placing an advertisement, he said.

Changes in economic conditions are affecting the choice of advertising avenues for advertisers, Ho said.

[Chinese version 中文版]

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