Date
22 January 2017
As companies embrace big data technology, consumers’ every single move is being recorded and analyzed all the time. Photo: Internet
As companies embrace big data technology, consumers’ every single move is being recorded and analyzed all the time. Photo: Internet

Big Data threat: Do you want to be tracked all day long?

People probably won’t mind receiving an alert from e-retailers saying it’s about time to replenish household supplies.

They may also like to get notifications from online stores about the latest offerings based on their past purchases.

Some may welcome recommendations on nearby restaurants or e-coupons from shops in the vicinity made possible by GPS and location-based mobile phone technology.

But what if it gets too personal?

Do you want to get a message from a vendor reminding you buy a gift for your wife’s birthday, or wedding anniversary?

What if you book an air ticket through an app and five minutes later a promotion from a hotel chain pops up on your smartphone showing you special offers on the day of your arrival?

As companies try to collect more data from their customers to try to understand their behavior and shape procurement and marketing plans accordingly, a consumer’s every single move is being recorded and put under closer scrutiny.

Are consumers really happy being tracked and analyzed all the time?

For me, I certainly have no interest to trade my privacy for convenience and promotional gimmicks whose sole purpose is to entice me to spend more.

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CG

EJ Insight writer

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