Date
18 December 2017
The Hokkaido brochure (inset) titled "Common sense about traveling in Hokkaido" will be republished with a new title and a more positive tone. Photo: Wikipedia
The Hokkaido brochure (inset) titled "Common sense about traveling in Hokkaido" will be republished with a new title and a more positive tone. Photo: Wikipedia

Hokkaido group in a mess for implying Chinese tourists are dumb

A tourism group in the northern Japanese island of Hokkaido has been forced to change the title of a travel brochure after Chinese visitors criticized it for implying they lack common sense.

Hokkaido Tourism Organization replaced the title of the brochure, “Common sense about traveling in Hokkaido”, to “Knowledge about travelling in Hokkaido” but left the contents largely intact, standnews.com reports, citing Kyodo news agency.

The 10-page brochure, written in simplified Chinese, lists a number of “uncivilized acts” such as queue jumping, burping during meals, smoking while walking, messing up hotel rooms and toilet seats and littering.

The organization said the brochure came about after complaints from hotel operators about excessive noise and rooms being trashed.

It said the guide was published with good intentions but many Chinese visitors objected to the language, saying it suggests people from China are dumb and know nothing about basic etiquette.

The organization agreed some of its contents are not appropriate and said it will re-issue the brochure and also publish it in English.

The new version will no longer include red marks to highlight certain guidelines and the overall tone will be more positive, according to the report.

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