Facebook has signed deals with nearly 140 media companies and celebrities to create videos for its live-streaming service, the Wall Street Journal reported.
The deals are worth more than US$50 million in total, according to the paper.
The media partners include CNN, New York Times, Vox Media, Mashable and Huffington Post, while the celebrities roped include Kevin Hart, Gordon Ramsay, Deepak Chopra and NFL quarterback Russell Wilson.
In March, Facebook said it will start paying some creators to use its live-streaming product, and some publishers have acknowledged being paid by Facebook.
“We wanted to invite a broad set of partners so we could get feedback from a variety of different organizations about what works and what doesn’t,” Justin Osofsky, Facebook’s vice president of global operations and media partnerships, was quoted as saying.
The value of individual contracts varies widely, with 17 worth more than US$1 million, according to the Journal.
The payments are based on publishers’ popularity on Facebook and the number of broadcasts they are willing to stream.
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