There are few things more distressing to fans than being lied to by their idol.
So it’s no surprise that we can hear hearts breaking after former teen sensation Chrissie Chau (周秀娜) announced on her Facebook page that she would play Pokémon Go live at Emax but didn’t.
It turns out Chau was only going to promote the Japanese craze by dressing up as Pokemon, the main protagonist in the online game.
Fans were naturally upset not only because she did not play but also because she was hardly recognizable running around in a yellow costume, greeting pedestrians in what looked like a promotional stunt for the Kowloon Bay venue.
Within hours, 10,000 fans vented their anger at her 26-minute live Facebook broadcast.
Some observers said this was the most hated direct live feed.
Others joked that she should have shown up in a bikini. (Chau caused a stir — and long lines — in the 2009 Hong Kong Book Fair when she pitched her now iconic body pillow.)
Anyway, no one had expected Pokemon maker Nintendo to invite a celebrity to play the game, so Chau had no need to mislead her fans.
Problem is she might also have broken the law — the one about misleading advertising in Chapter 362 of the Trade Description Ordinance — but that’s another story.
It’s almost inconceivable how someone with such marketing savvy could also mismanage the aftermath.
Either she has forgotten how to deal with a PR crisis or she hasn’t heard of Mr. Chu.
Chu, a self-confessed celebrity hound, waited overnight to get a jump on others during Wednesday’s opening of the Hong Kong Book Fair.
He was looking to buy a photo album of Ili Cheng (鄭家純), a.k.a. Fried Chicken Sister (雞排妹), and have it signed by the singer, Taiwan’s version of Chrissie Chau.
The book had been extensively hyped up on the internet after Ili’s sold-out debut in 2013.
But when Chu got to the counter, seven hours after zealously guarding his No. 2 spot in the queue, he learned there was no such photo album.
He was so angry he complained loudly to the local media and his rant became instant news.
But Fried Chicken Sister quickly got the message and promised him a one-on-one photo session when she returns to Hong Kong next month.
That just shows you can’t upset your fans too much.
But if you do, you need to make amends, right, Chrissie?
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