Huawei Technologies Co. of China plans to sell its latest flagship phone in the United States to grab a bigger slice of the premium handset market.
On Thursday the world’s third-largest smartphone maker unveiled the Mate 9 in Germany with a price tag of 699 euros (US$776), the Wall Street Journal reports.
The new phone will initially be sold in 12 countries in Asia, Europe and the Middle East, and be available in the US later, the Chinese company said.
It is expected to be released in the US market in January, the newspaper said, citing an unnamed person familiar with the matter. It will be sold online and not through carriers, the source added.
The release of the high-end phone is part of the company’s efforts to challenge global market leaders Samsung Electronics Co. and Apple Inc., the report said.
The new handset uses artificial intelligence to automatically keep applications, photos and videos organized, preventing its speed and performance from slowing, the Journal said, citing a company statement.
In the third quarter Huawei had a 9.3 percent share of the global smartphone market, behind Samsung’s 20 percent and Apple’s 13 percent, the newspaper said.
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