A sharp drop in visitors to Shanghai Disneyland is due to the lack of “magical appeal” and fantasy unique to the famous amusement park brand the world over.
These are exacerbated by unlicensed hawkers, people trying to sell their fast passes for a profit and unruly visitors jumping queues, am730 reports, citing Japan’s Nikkei News.
The experience spoils the mood and reminds visitors that they are not spending time in a Disneyland atmosphere, according to the report.
Shanghai Disneyland, which opened its doors in June 2016, said it had welcomed more than 5.6 million visitors by the end of the year.
It was not bad for an inaugural year of operation but the “honeymoon effect” seems to have faded with visitor numbers trending downward, Nikkei said.
By comparison, Tokyo Disneyland, which opened in 1983, offers a positive experience where visitors can stroll around in clean, orderly surroundings and engage Disney characters, it said.
What one would usually see in Shanghai Disneyland is people smoking as they walk and stealing decorative candies from cartoon props, the report said.
The Nikkei News article said there is little doubt that Shanghai Disneyland already offers better facilities and service quality than other mainland amusement parks but it is missing the magical touch to provide its own unique experience.
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