24 January 2019
Five university students from Japan promote Japanese food products at this year's Food Expo. Photo: HKEJ
Five university students from Japan promote Japanese food products at this year's Food Expo. Photo: HKEJ

Bargains, special products seen boosting sales at Food Expo

Participants in this year’s Food Expo are generally optimistic about their sales outlook, noting that visitors are likely to spend more than last year because of the tempting bargains.

The 28th edition of the annual fair, which is organized by the Trade Development Council and held at the Hong Kong Convention and Exhibition Centre in Wan Chai, starts Thursday and will last until Monday.

Other concurrent events include Home Delights Expo, Beauty & Wellness Expo and Hong Kong International Tea Fair and International Conference of the Modernization of Chinese Medicine & Health Products.

More than 2,000 businesses from 26 countries and regions have set up their booths for the four events, up 11 percent from a year earlier.

This year’s food expo features products offered by 384 exhibitors from Japan, which TDC invited to be become an event partner again after 2012, the Hong Kong Economic Journal reports.

Japanese exhibitors will introduce premium Japanese beef, known as wagyu, while tea maker chagama will present one of its green tea products that won a tea-tasting championship in Japan last year.

The top-class green tea – only 10 boxes are available worldwide – will be on sale at the expo. It is priced at HK$22,548 (US$2,883) per box containing 50g of tea.

Local participants are also taking advantage of the event to promote their products through games and various bargains.

On Kee Dry Seafood said the first 10 visitors to its booth on Thursday would be offered a bag of abalone and dried food worth HK$480 for only HK$1 if they won a promotional game.

Chui Lau Heung, a brand of durian food products under Fei Fah International Group of Companies, allows the first three visitors to pay HK$1 to enter a competition that may earn them a box of durian mooncakes every year for the next 30 years.

Richard Poon Kuen-fai, managing director of On Kee, said he expects a 5 to 10 percent rise in sales from last year, as the many events and exhibitions held during the summer holiday, especially the animation, comics and games expo held earlier this month, have boosted the people’s willingness to spend.

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A Japanese exhibitor from Wakayama Prefecture presents vacuumed fruit and flavored ice cream. Photo: HKTDC

The Japan External Trade Organization has set up a Japanese tea room for visitors to experience a traditional tea ceremony and the taste of Japanese green tea at the Hong Kong International Tea Fair. Photo: HKTDC

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