US automakers are facing mounting pressure amid slowing demand in the country, as automakers from Asia and Europe aggressively ramp up vehicle production in North America, including a new investment by Daimler AG, Reuters reports.
In the latest move, German automaker Daimler said on Thursday it will spend US$1 billion to expand its Mercedes Benz operations near Tuscaloosa, Alabama, to produce batteries and electric sport utility vehicles that would compete with Silicon Valley electric car maker Tesla Inc.’s models.
More than 600 new jobs will be created in Daimler’s plan, which includes building a facility in 2018 near the Tuscaloosa plant to produce batteries for zero-emission vehicles, the carmaker said. It also plans to build a new global logistics center and new after-sales North American hub.
Daimler’s move to produce electric Mercedes-Benz vehicles in the United States from about 2020 comes as the automaker has halted US sales of Mercedes-Benz diesels under scrutiny by US environmental regulators.
The company is joining a rush to add vehicle-making capacity in a US market that most analysts and industry executives expect to contract moderately over the next several years, following record sales of 17.55 million vehicles in 2016.
Indeed, Detroit’s automakers are already temporarily idling factories and laying off thousands of workers as demand slows for their sedans and luxury cars.
Global automakers have come under pressure from US President Donald Trump’s bid to curb imports and hire more workers to build cars and trucks in the country.
The burst of investments to expand US vehicle production capacity also reflects intensified competition for market share in the world’s most profitable vehicle market.
Rival German luxury automaker BMW AG said in June it would expand its US factory in South Carolina, adding 1,000 jobs.
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