Date
12 December 2017
YouTube announced a partnership with Ticketmaster that will allow viewers to purchase tickets for concerts on music videos. Photo: Bloomberg
YouTube announced a partnership with Ticketmaster that will allow viewers to purchase tickets for concerts on music videos. Photo: Bloomberg

YouTube now sells concert tickets on music videos

YouTube announced a partnership with Ticketmaster that will allow viewers to purchase tickets for concerts on music videos, TechCrunch reports.

Ticketmaster has worked with the video platform to add US concert tour dates below the video description of the official music videos for hundreds of artists. Dates and venues are listed and include a direct link to Ticketmaster.com to purchase tickets.

The feature is now available on both desktop and mobile for YouTube users in the United States.

According to YouTube, the video platform will roll out the ticketing feature to all artists who have Ticketmaster shows in North America. It has plans to expand the feature worldwide.

The company also hints in its announcement this is the first of other planned features focused on artist-to-fan connections, but it didn’t provide details about those plans.

YouTube declined to disclose details when asked about the revenue sharing and business arrangement between the two companies.

TechCrunch notes that Ticketmaster’s deal is not exclusive to YouTube as the company last year integrated with Spotify for ticket sales as well – it also sells tickets through Facebook.

With 1.5 billion logged-in monthly users, YouTube has a massive market for concert tickets. Music videos are among the most popular content on YouTube, which boasts more than 1.5 billion monthly visitors.

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Tour dates are shown below the video description of the official music videos. Dates and venues are listed and include a direct link to Ticketmaster.com to purchase tickets. Photo: YouTube


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