Date
13 December 2017
Cisco is among a number of multinationals that have formed an alliance with IOTA on a data marketplace. Photo: Reuters
Cisco is among a number of multinationals that have formed an alliance with IOTA on a data marketplace. Photo: Reuters

Blockchain network IOTA forms alliance on data marketplace

IOTA, an open-source blockchain network, has teamed up with some of the biggest global corporate names led by Cisco Systems Inc., Volkswagen AG, and Samsung Group to launch what is aimed to be a secure marketplace for data, Reuters reports, citing IOTA co-founder David Sønstebø.

Blockchain is a digital ledger of transactions that underpinned the first crypto-currency bitcoin. It has gained worldwide prominence due to its perceived usefulness in recording and keeping track of assets across all industries.

“The data marketplace is a completely separate project that simply utilizes the underlying IOTA protocol,” said Sønstebø in emailed responses to Reuters.

IOTA is headquartered in Berlin.

China’s Huawei group, a multinational networking and telecommunications company, is also part of the data marketplace project, IOTA said.

The project aims to create a market for data that companies can buy and sell.

IOTA said more than 2.5 quintillion bytes of data are generated daily and are increasing exponentially on a monthly basis. However, more than 99 percent of this data is wasted and lost to the void because there is currently no ability for owners to sell or share this data in a secure fashion.

“Any kind of data can be monetized,” Sønstebø said. “If you have a weather station collecting wind, temperature, humidity, and barometric data, for instance, you can sell that to an entity that is doing climatic research.”

As soon as data is put onto IOTA’s decentralized ledger, it is distributed to countless nodes or the computers that connect to the blockchain network, ensuring that it is impossible to tamper with the data, Sønstebø said.

Each of IOTA’s partners on the marketplace project will provide data within their sector.

“The goal is to enable a very diverse and open data marketplace… which incentivizes a free flow of data between entities,” Sønstebø said.

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