Chinese ride-hailing company Didi Chuxing has publicly launched in Mexico with a website advertising its service to drivers and passengers, setting the stage for a showdown with rival Uber, Reuters reports.
A spokesman for Didi Chuxing Technology Co. told the news agency that the company will launch first in Toluca, an urban hub located around 60 kilometers (37 miles) from the country’s capital. Didi has an operations hub in the trendy Juarez neighborhood in Mexico City.
Didi settled on Toluca, the capital of the central state of Mexico, because it is a “robust regional commercial and cultural” center, said the spokesman, who declined to be named. Its priority will be to learn from local communities about their transportation needs, the spokesman said.
The app will go live later this month, according to a source familiar with the plans.
Didi says it aims to attract drivers and passengers by promoting a safe service. The company has created a security button on its app that will connect drivers and passengers with police and other emergency contacts if they find themselves in danger, its website said. The company is also form a safety task force to respond to issues around-the-clock.
Didi will start off with a car service, although two sources said the company was also considering other modes of transportation such as scooters, motorcycles and bike-sharing.
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