Goldman Sachs Group Inc. bought Clarity Money, a personal finance startup, to bolster its Marcus online lending business, Reuters reports.
Buying Clarity Money, a free app that helps consumers manage their personal finances, is expected to add over 1 million customers to the financial service firm’s Marcus business. Marcus offers tools to help customers save and borrow.
Clarity Money will be re-branded as Marcus by Goldman Sachs over time, the company said on Sunday. Terms were not disclosed.
Goldman launched Marcus in October 2016 as a way to court Main Street borrowers saddled with credit card debt.
It offers loans from US$3,500 to US$40,000 and targets credit card borrowers who can benefit from consolidating debt into a single loan with a lower interest rate.
GS Bank, a subsidiary of Goldman Sachs, is making the acquisition. Clarity Money’s chief executive Adam Dell will join Goldman Sachs as a partner.
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