Date
21 October 2018
China’s Douyin, also known as Tik Tok, allows users to add music and special effects to their short videos, making it very popular among the younger generation. Photo: Tik Tok
China’s Douyin, also known as Tik Tok, allows users to add music and special effects to their short videos, making it very popular among the younger generation. Photo: Tik Tok

China’s Douyin is now world’s most downloaded iPhone app

Chinese-made mobile applications are expanding fast in the iPhone app world. China’s Douyin, also known as Tik Tok outside the country, has become the world most downloaded non-game mobile application in the iOS App Store, Technode says, citing a report by US research firm Sensor Tower Store Intelligence.

Globally, the social video sharing app was downloaded 45.8 million times from the Apple App Store in the first three months of 2018, making it the most popular iPhone app in the world.

Google’s YouTube ranks second with 35.3 million downloads, followed by Facebook-owned WhatsApp (33.8 million), Messenger (31.3 million), Instagram (31 million), and its own app Facebook (29.4 million).

Launched in the second half of 2017, the short video and social app is published by Bytemod, an overseas arm of Beijing-based ByteDance Technology, which also runs China’s popular news aggregation platform Jinri Toutiao.

ByteDance is the also firm behind Tik Tok’s foreign rival Music.ly, which has a strong presence in the United States and Europe. ByteDance acquired Music.ly last November.

Douyin is now available in over 150 countries, with more than 100 million monthly active users, Chinese media Yicai Global reported, citing Bytemod.

Designed for the new generation of digital natives and social media creators, the video platform allows users to quickly and easily create short videos with music and special effects to share on the platform.

While US-based social media giant Facebook is still dominating in the app download volume in both iOS and Android-based applications, China’s Tencent, which operates China’s most widely used messaging app WeChat and several mega-hit mobile games, managed to set its battle royale-style “PUBG Mobile” as the world’s most installed title both at App Store and Google Play during the period.

As the world’s largest gaming publisher, Tencent also topped the charts for game revenues with its title Honour of Kings, statistics from Sensor Tower showed.

However, the Chinese internet behemoth has been lagging behind in China’s exploding short video streaming segment.

Playing catch-up, Tencent participated in the US$1 billion funding round of Douyin’s local rival Kuaishou in January, along with tech heavyweights Alibaba and Baidu. The live-video streaming app is valued at about US$18 billion with 218.8 million monthly active users as of this February, according to a report released by Analysys.

Tencent is also splurging 3 billion yuan (US$470 million) as subsidies to attract online influencers to its video-streaming app Weishi, according to a Sina report in early April.

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BN/CG

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