Date
9 December 2018
Dieter Zetsche, CEO of Daimler AG and head of Mercedes-Benz Cars, speaks during a launch event in Stockholm on Tuesday for the Mercedes EQC electric SUV. Credit: TT News Agency via Reuters
Dieter Zetsche, CEO of Daimler AG and head of Mercedes-Benz Cars, speaks during a launch event in Stockholm on Tuesday for the Mercedes EQC electric SUV. Credit: TT News Agency via Reuters

Daimler CEO outlines ambitious target for electric cars

German auto giant Daimler AG aims to have up to 10 electrified car variants by 2022, its CEO reiterated on Tuesday, as the group unveiled its new Mercedes electric SUV.

Speaking to the media in Stockholm after the launch of the Mercedes EQC, the company’s first fully electric car, Dieter Zetsche said he hopes the EQC and other electric cars will account for 15-25 percent of the firm’s sales by 2025, Reuters reports.

Asked whether the group could launch more variants as the electric market explodes, Zetsche said that the planned 10 electric variants would already allow Daimler to cater to 60 percent its relevant electric cars market, the report said.

“My understanding is, when we’re listening to the public and our competitors, that (our targets) are aggressive side rather than the defensive side,” he was quoted as saying.

Zetsche acknowledged that Tesla would be a competitor to the Germans in the electric cars market as the US firm had been “very successful in the price bracket they were addressing”.

But he said that he does not consider any of Tesla’s three current models as a direct competitor to the EQC.

He declined to say what the initial production volumes on the EQC would be, but indicated that the ramp up of production would be relatively flat.

Mercedes showcased its EQC at the Stockholm event, with the firm hoping that the SUV, which bears clean-cut interiors and other features, will find favor with luxury customers and tech-savvy millennials.

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RC

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