In a social media post that has since gone viral, a Hong Kong girl recently shared her experience in Shenzhen.
She admitted that she had been quite afraid of traveling to the mainland due to safety concerns. But she was amazed by the dining, entertainment, transport and other services in the neighboring city during her first visit.
In fact, quite a lot of Hong Kong youngsters, those under 20 in particular, now find Shenzhen as the chicest place to hang out.
Visiting Shenzhen is nothing new. But people used to go there because things are cheaper there than in Hong Kong. Most Hong Kong tourists then were middle-aged or seniors.
While the price factor is still one of the key reasons for taking a short trip to Shenzhen – things are generally cheaper by 30 or 40 percent – a lot more Hongkongers are genuinely attracted by the Shenzhen culture these days.
Some of them believe Shenzhen is more interesting than Mong Kok and Causeway Bay as these shopping districts are gradually getting outdated.
Home to a number of leading tech firms such as Tencent, Huawei, DJI and BYD, Shenzhen boasts a large number of high-income, young consumers with strong buying power, and desire for something fresh and fashionable. When there is demand, there will be supply. That explains why Shenzhen is becoming more interesting and alluring.
Along with an increasing number of mainland catering brands such as hot-pot brand Haidilao and tea-drink brand Heytea entering the Hong Kong market, and the popularity of leading Chinese apps such as WeChat, Taobao, Alipay, and Douyin, it seems more Hongkongers may feel Shenzhen, and perhaps mainland China, becoming culturally closer.
The full article appeared in the Hong Kong Economic Journal on Oct 5
Translation by Julie Zhu
[Chinese version 中文版]
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