Date
21 November 2018
Lavigne Fong, KKday Regional Manager, Hong Kong and Macau, said Hong Kong travelers love flash trips and this is the main feature for local travelers. Photo: HKEJ
Lavigne Fong, KKday Regional Manager, Hong Kong and Macau, said Hong Kong travelers love flash trips and this is the main feature for local travelers. Photo: HKEJ

Hong Kong travelers: always mobile, always on

Hong Kongers love traveling, taking on average 2.7 trips a year, according to Visa’s research. The accessibility of information at the fingertip has changed Hong Kongers’ travel habit.

The latest Visa Global Travel Intentions Study (GTI) found that most people are connected to the internet through their mobile devices for the entire duration of their travel. The heavy reliance on smartphone means 97 percent of Hong Kong travelers access online information at destinations, among the highest in the world.

The percentage of Hong Kongers who prefer contactless payments also ranks top worldwide, 22 percent of Hong Kong travelers used contactless mobile payments abroad, more than their counterparts regionally and globally at 18 percent and 15 percent respectively.

Director of a local travel service provider comments that, as travel information flooded in the online platforms, it is necessary to develop more customised trips and provide unique travel experiences for Hong Kong travelers, who have high standard in traveling.

Started in 2008, The biannual GTI Study delves into global travel behaviors and perceptions of more than 15,500 interviews from 27 countries or territories worldwide, including Hong Kong.

Given the stress of daily life in Hong Kong, 43 percent of travelers have a “reward” mindset, with “relaxation” and “recharging” as their priorities. Many also cited “discovering new experiences” as a key motivator. Hong Kong travelers can be quite eclectic when it comes to travel experiences.

Hong Kong travelers love short trips

Lavigne Fong, KKday Regional Manager, Hong Kong and Macau, confirmed Hong Kong’s affinity for short trip.

She explained that there are two kinds of short trips: The first is classified on the basis of duration, meaning that they are making shorter and more frequent trip but with less preparation. The second one is on quantity of destinations and activities packed into one trip, given that they are more demanding and looking to fulfill multiple needs.

Fong added that despite the length and intensity of the trip, many are looking for customised travel with unique experiences at destinations, this is also the upcoming trend for travel industry’s development in the future.

Provide supporting services at destinations

The “always mobile, always on” approach to travel is likely to continue.

The GTI shows that 97 percent of Hong Kong travelers access online information at destinations, among the highest in the world, and higher than the global average of 88 percent.

But always being on mobile planning for the next immediate activity can be tiring and distracting. Visa launched the Visa Concierge mobile app to help the “always mobile, always on” Hong Kong travelers better enjoy the various travel moments, through access to real-time concierge services for Visa customers. Visa cardholders or account-holders can call, live-chat and email to arrange custom-made travel plans, including exclusive privileges at premium establishments in the top 15 travel destinations worldwide. Customers may arrange services for their travel, such as shipping or courier, booking tickets for musical and arranging transport services through this mobile app too.

Visa Global Travel Intentions Study also points out that, 22 percent of Hong Kong travelers used contactless mobile payments abroad, more than their counterparts regionally and globally at 18 percent and 15 percent respectively.

For details about Visa Global Travel Intentions Study, please visit:
https://usa.visa.com/travel-with-visa/global-travel-intentions-study.html

 

Hong Kong Economic Journal

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