Nestle will sell Starbucks-branded coffee at grocery stores and online in Europe, Asia and Latin America from this month, Reuters reports.
Following a US$7.15 billion cash deal last year for exclusive rights to sell the US chain’s coffees and teas, Nestle will start selling Starbucks labeled coffee beans, roast and ground coffee and single-serve capsules for its Nespresso and Nescafe Dolce Gusto coffee makers, the report said.
These will be available at grocery stores and online in 14 markets, including Belgium, Brazil, Chile, China, Mexico, the Netherlands, South Korea, Spain and Britain, with more markets following later this year, the Switzerland-based food group was quoted as saying on Wednesday.
Patrice Bula, executive vice president and head of strategic business units, marketing, sales and Nespresso, told a media briefing that he is confident of accelerating Nestle’s strong US coffee business and that he also sees strong potential in markets like India and China.
“It is a landmark for us, a new growth platform, a moment where we can accelerate in the premium segment,” he said.
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