Salesforce.com agreed on Monday to buy big data firm Tableau Software for US$15.3 billion, adding muscle in its fight with Microsoft for a bigger share of the market that helps businesses target customers with tools to analyze and visualize data, Reuters reports.
Salesforce’s customer relationship management software will benefit from using Tableau’s large data analytics in unraveling hidden patterns, unknown correlations, market trends and customer preferences, the report noted.
Tableau shareholders will get 1.103 Salesforce shares for each Tableau share in the all-stock deal, valuing the offer at US$177.88 per share as of Friday’s close, a 42 percent premium as of that time.
The deal is expected to close in the third quarter, after which Tableau will operate independently, led by Chief Executive Officer Adam Selipsky and its current leadership team.
Salesforce’s biggest deal ever comes days after Google bought big-data analytics company Looker for US$2.6 billion.
In 2016, Reuters had reported here that Seattle-based Tableau was one of the companies in a leaked list of potential acquisition targets for Salesforce and that Tableau was working with an investment bank to explore a sale.
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