In just nine hours, Hong Kong activists raised over HK$6.7 million through crowdsourcing that enabled it to place front-page ads in 19 major international newspapers in 13 countries.
The move was aimed at attracting international attention before the G20 summit held on June 28-29 in Osaka, Japan.
The money was contributed by 22,066 people, which means each donated around HK$300.
The fundraising campaign was launched on the crowdfunding website GoGetFunding.
Activists urged overseas supporters to take pictures of the front-page ads and post them on social media platforms.
They have indeed done an amazing job in raising funds, designing the ads, translating the ads into different languages, and placing them on newspapers within such a short period of time.
The campaign showed how online activists can extend their influence offline.
It’s also noteworthy how the coverage of mass protests against the controversial extradition bill had changed the way people consume news.
In the past, the public relied largely on TV news broadcasts to know what’s going on. But many have switched to social media and other online platforms for live broadcasts of the protests since the first major rally against the now-suspended legislative initiative was staged on June 9.
There are even programs that enable viewers to watch several live broadcasts at the same time.
This article appeared in the Hong Kong Economic Journal on July 23
Translation by Julie Zhu
[Chinese version 中文版]
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