Chinese internet gaint Tencent Holdings on Monday unveiled a version of its popular social media app WeChat that is tailor-made for drivers, launching the initiative in initial partnership with state-backed carmaker Chang’an Automobile Group, according to Reuters.
Following the move, WeChat will be embedded in new car models coming to the market later this year, Tencent and Chang’an were quoted as saying at the annual Smart China Expo in Chongqing.
While the mobile app offers services such as payment and entertainment, the car version will have limited functions based on voice control and a button on the wheel, allowing the driver to send or receive messages and make calls while driving, and integrate Tencent Map’s navigation service.
Tencent, which is trying to transform itself from a consumer-oriented social and gaming firm to an enterprise service provider, claimed that it has secured partnership agreements with 21 automakers including BMW, Mercedes-Benz and Audi to roll out solutions for connected cars on 45 models.
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