航空旋律～《國泰躍韻》
每一次上機on board，一段悠揚的樂韻絕對會為是次旅程提升外遊的好感。近日，國泰航空欣然宣布推出全新品牌樂曲《國泰躍韻》，以振奮、鼓舞人心及充滿旅途喜悅的旋律，與顧客建立真摯的情感聯繫，並以音樂傳達國泰帶動每個人在人生旅途上一路前行的理念。
文：Lawrence Yu
作為集團品牌形象新元素，《國泰躍韻》的創作靈感源自多項元素，包括公司上下一心致力成為領先全球航空旅遊品牌的抱負。作品的旋律、演奏及編曲一氣呵成，優美動聽，喚起大家對旅行的美好回憶和冒險精神，更洋溢着國泰溫暖的款客之道。
由聲音品牌策略公司Sixième Son精心設計的《國泰躍韻》將陸續推出，顧客可於國泰旗下不同渠道欣賞，包括在國泰航空貴賓室和航班、位於太古城中心的國泰品味商店，國泰的手機應用程式、全球客服熱線及Spotify播放清單，讓顧客與國泰互動時可感受賞心悅耳的體驗。 為慶祝集團推出全新品牌樂曲，國泰誠邀亞洲青年管弦樂團現場演出《國泰躍韻》。樂團除了於上月的天津排練營錄製了此樂曲，更於早前在香港大會堂舉行的亞洲巡迴《延續亞青卅四載卓越成就》音樂會上作出首演。國泰致力推動香港及亞洲青年人在藝術及文化上的發展。自亞洲青年管弦樂團於1990年成立以來，國泰一直鼎力支持樂團的發展。
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